We design companies are a troublesome bunch. We are curious, inspired, fun, passionate and generally a little too scattered for our own good. We want to be everything for everyone not because we are greedy but because we believe that we can apply our problem solving process to any problem and with any client. To a certain extent that is true but it is not something to build a business on. Business is about finding a focussed need in a market and then supplying a product or service that fulfills it.