Giving Credit to Better Credit
Union Branding


While crawling around the vastness of the internet the other day looking for some design inspiration, I came across a pretty cool company in San Francisco. They had a beautiful website, they offered cutting edge technology, a drive to help new entrepreneurs, a sense of community and social engagement, friendly knowledgeable staff and a ton of links to industry related resources and topics.
Pretty great. But what impressed me most was that this wasn’t a digital startup or Google lab experiment. What struck me the most was that this company was a credit union. Yeah, a credit union. You know – those scrappy financial institutes that seem to only exist on the outskirts of major cities next to an old windmill.

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