We’re living in overwhelming times. There’s information overload, advertising everywhere, social media fatigue, the list goes on. You don’t need anymore content, new shoes or super-sized meals. Scarcity is becoming more of a non-factor and economies of scale have pretty much finished scaling. Now more than ever we need stuff that’s just… better. We need healthier food, more efficient sources of energy, more relevant marketing, better recommendations, faster and more reliable internet, more user friendly technology, better designed products and services, more pleasant experiences, etc, etc, etc. We don’t have to make and consume things that aren’t good or good for us. Our global society needs to take a stand and say “I’m not going to take it anymore”. It’s time for us to stop living our lives in beta. Quantity defined the past. Quality will define the future.