Spotlight: Cineplex Station Domination

Cineplex had never done a subway transit campaign before. They wanted to create a large scale holiday campaign to sell new movie releases at their online digital store. Modu was contacted to help with the campaign design and production which would cover 12 posters, a 40 foot wall wrap and 4 large murals in Toronto, Vancouver and Calgary. In 3 weeks. Oh yeah, it was our first transit campaign also.

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