Art Direction  |  Design  |  Storyboarding

Challenge:

How do you showcase all the power, elegance and science that goes into a BMW in only 4 minutes? That's the challenge Modu faced when we needed to show what goes into creating the ultimate driving machine.

Four unique videos needed to be envisioned and art directed to quickly show everything from the details of the interior leather stitching to their latest safety features. We had to captivate the viewer while also explaining the minute details of strict and precise German engineering.

Approach:

Modu was hired by ALP Film productions to storyboard and art direct each film. Our visual approach was to reflect the similarities between the smooth fluid motion of the car and the perpetual drive for perfection by those who build them. Final video editing was completed by Toronto-based Gorilla Productions.

Results

BMW received overwhelmingly positive responses from the films as well as picking up a series of platinum awards for best in corporate video at Worldfest, one of the longest running film festivals in the United States