Chip’s Ahoy! Captain John’s Casino Rebrand

Modu Design : Captain John's Re-Imagined

Love it or hate it, Captain John’s restaurant at the foot of Yonge Street has been a Toronto landmark since the mid 1970’s.

Full disclosure here. Modu Design and Captain John’s are neighbours – we’re at One Yonge right across the street from its mooring. While the restaurant in its prime may have been a great place to go with family and friends those days are long gone and most will agree that the boat has fallen into what can nicely be called a “state of disrepair” or at worse case “a horrible eyesore”.

But when we read that someone saw a chance of new life in the old girl, Modu saw a chance to create a new brand identity to go with it. The latest rumour/twist in this long story is there’s a possibility that the boat could be towed to Hamilton and refurbished as a casino.

A historic ship turned into a casino? I mean, how could we NOT do it! Check out our hypothetical identity project for the new Captain John’s Casino:

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The Power of Streaming and Soda

I love this recent story about the banned Soda Stream Super Bowl ad.
Obviously Coke and Pepsi are the monster sponsors for the big show and CBS doesn’t want those dudes mad. I can see Coke and Pepsi being pissed off too, showing their bottles exploding everywhere and the 2 delivery guys looking like eco-destroying doofs. But I find it funny when commercials are BANNED in the digital age.

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Notes: Creative Technology and You

Put on as part of FFWD: Advertising & Marketing Week 2013 James Stewart (Geneva Film Company / walked us through where technology is heading and its impact on how we will connect with future clients and customers.

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