I love this recent story about the banned Soda Stream Super Bowl ad.
Obviously Coke and Pepsi are the monster sponsors for the big show and CBS doesn’t want those dudes mad. I can see Coke and Pepsi being pissed off too, showing their bottles exploding everywhere and the 2 delivery guys looking like eco-destroying doofs. But I find it funny when commercials are BANNED in the digital age.
Put on as part of FFWD: Advertising & Marketing Week 2013 James Stewart (Geneva Film Company / www.genevafilmco.com) walked us through where technology is heading and its impact on how we will connect with future clients and customers.
Cineplex had never done a subway transit campaign before. They wanted to create a large scale holiday campaign to sell new movie releases at their online digital store. Modu was contacted to help with the campaign design and production which would cover 12 posters, a 40 foot wall wrap and 4 large murals in Toronto, Vancouver and Calgary. In 3 weeks. Oh yeah, it was our first transit campaign also.
